September 1, 2019
Digitizing Watercolor Artwork
I know I’m not the only one who’s ever finished painting a cute floral wreath or fancy flamingo and thought “Wow, I totally wish I could have this on a card, or maybe even a dish towel for my kitchen!” And if you’re like me, you’ve wondered how so many of the items you see at the store end up with beautiful designs printed on them. You may have even thought that kind of thing is only for people with design skills or industrial printers. Well friend, I’m here to tell you that’s totally not true! Digitizing watercolor artwork is the key to taking your creations beyond the paper.
All it takes to get your artwork on unique goods is a scanner, a tiny bit of Photoshop knowledge and access to a wholesale print-on-demand company (which ANYONE, including you, can get! And I’m not just talking VistaPrint or Shutterfly)
But before I dive into digitizing your watercolor, let’s gaze the tip of the iceberg of endless ways you can display your artwork! I’m pulling back the curtain on how I get my designs on mugs, prints, pillows and more in next week’s post, so be sure to stay tuned!
How to Use Digitized Artwork
For now, let’s take some time to dream up all the applications your art can take, like….
- Mugs and camp mugs
- Throws and blankets
- Signs and wall art
- Canvas prints
- Tote bags and cosmetic bags
- Tea Towels
- Beach Towels
This might even get your gears spinning and thinking, “Well, I would LOVE to create these things for friends and family” but maybe a voice says, “I love to paint for fun, so why not let my artwork bring in a little extra cash for my family, too?!”
You totally can. It’s how I got my start as an artist “on the side” while I was in my regular 9-5, and what allowed me to grow my business into what it is today.
Three Ways That Digitizing Watercolor Artwork Can Make You Money
- Applying them to products like those mentioned above, and selling them on Etsy or your own website (think flamingo themed mugs for bachelorette parties, floral covered pillowcases for home decor, or notebooks with your watercolor washes across the front)
- Selling the individual digital files to designers and stationers on digital marketplaces like Creative Market (designers need design assets and if they aren’t an artist themselves, they have to buy them from artists like you!)
- Licensing your artwork with a licensing agent or company that builds brand partnerships (a bit more difficult to get started in, but it frees you up entirely to just create while a licensing agency helps secure jobs and projects for you)
So, if you’re ready to dig into the HOW, even if its just for creating cards for yourself or friends, join me for my upcoming Free Workshop: “How to Digitize Artwork for Watercolor Artists & Designers”. I’ll walk you through the step-by-step process of digitizing your artwork, the unlimited ways you can use it to make money, and how to get started!